Maha Yarmani

Closed significant reseller, OTC, and co-branding partnerships across Europe and MENA, managing the full sales cycle from lead generation to contract negotiation and partner onboarding.

Activated over 20 KOLs and media partners across Dubai and MENA to drive hardware wallet demand at the channel level, directly supporting reseller sell-through.

Built and maintained a qualified CRM pipeline spanning distributors, retail partners, OTC shops, blockchain clubs, and crypto-native communities across target regions.

Identified untapped market opportunities in student communities, tech hubs, and DAOs, opening new distribution verticals for OneKey.

Represented OneKey at 5+ conferences, including German Blockchain Week and Binance Blockchain Week, and planned co-branded side events to extend brand presence.

Scaled X (Twitter) followers 3x in 2 weeks and boosted paid campaign CTR by 50% across X, Facebook, and LinkedIn through performance marketing and targeted content strategy.

Built and managed a network of over 100 KOLs to amplify brand reach across Web3, SoFi, and GameFi audiences in Africa and MENA.

Launched a 1,000+ ambassador program from scratch, overseeing full-cycle recruitment, training, team structure, and performance management.

Led a team of 5, introduced KPI tracking and reporting frameworks, and utilized data-driven insights to continuously refine growth strategy.

Produced and managed the monthly virtual event Web3Debates end-to-end, from concept and speaker coordination to live execution, partnering with the product team to improve user experience and retention.

Managed end-to-end digital marketing campaigns for multiple clients simultaneously, covering social media strategy, paid acquisition, content production, and performance reporting.

Delivered social media strategies for Albert Learning focused on user acquisition, retention, and funnel optimization across key channels.

Produced brand identity assets, pitch decks, and marketing collateral for Web3 clients across concurrent engagements.

Built and executed email marketing sequences and CRM workflows that improved engagement rates and drove measurable conversions.

Designed and A/B tested landing pages to improve conversion rates across client campaign funnels.

Founded and built the company's branding agency from scratch, establishing all processes, visual identity systems, asset libraries, and creative workflows.

Achieved roughly 10% sales conversion on high-value services through targeted multi-channel campaigns.

Grew the Facebook page to 300k+ followers through strategic content programming and paid amplification.

Scaled the YouTube channel to 5k+ subscribers and 1M+ video views within 3 months of launch.

Led and mentored the marketing team, managing content calendars, asset production, and weekly performance reporting, while organizing branded events for continuous improvement.